Sony-Ericsson Mobile Phone Joint Venture Analysis

Sony-Ericsson Mobile Phone Joint Venture Analysis

In April 2001, Sony and Ericsson started a joint venture in an effort to dominate the cell phone market. The project had disappointing results due to numerous factors. The main issue  at hand was merging Sony’s product experience and Ericsson’s network experience, all while keeping up with a demanding marketplace in the long term.